Operate · audit

A four-pillar diagnostic for any operating hotel.

Pricing, comp set, marketing and AI-era visibility - audited against benchmark and against the asset's own thesis. Surfaces leakage, missed yield and brand drift in a single deck.

Four pillars

What we audit.

01

Pricing integrity

BAR architecture, fence policy, parity, leakage. Are you collecting what you priced?

02

Comp set discipline

Is the chosen set the actual reachable market? Index and indexation logic stress-tested.

03

Marketing ROAS

Channel mix, attribution, brand vs performance split, owned/earned/paid balance.

04

AI-era visibility

How the asset shows up in AI search, agentic shopping and mass-personalisation flows. The new SEO.

Free. 72 hours. No card.

Run the four-pillar check.

Single hotel or portfolio. Output is a five-slide deck plus a one-page action list.